Cookie Policy

When you return to the site, the browser sends those files back, so the site can recognise your session, remember your preferences or measure how pages are used. Similar technologies - such as local storage, session storage and small tracking pixels - work in comparable ways, and this policy covers them all under the general term “cookies”.

A cookie generally contains the name of the site that set it, a value (often a random identifier) and an expiry date. Cookies cannot read other files on your device and are not programs.

Birch Wealthholm deploys cookies for site security and operation, to preserve your preferences, to identify which site areas prove valuable, and - subject to your approval - to evaluate how well our advertising performs. Cookies that are strictly required activate immediately upon site access since the site depends on them to function. Any other types only become active after you provide permission, with the option to revoke this permission whenever you choose.

Strictly necessary cookies

These enable core site functionality: they preserve your login status as you navigate pages, distribute server load, defend input fields from bot attacks and store your earlier cookie preference selections. They create no personal profile and cannot be disabled via our notification panel, as their absence would break essential features like user authentication.

Preference (functionality) cookies

These remember the settings you choose - for example the interface language, a region, a display preference or whether you have dismissed an informational notice. They make the site more convenient but are not essential; if you refuse them, the site still works and simply asks for your preferences again on each visit.

Analytics (performance) cookies

These help us count visits, see which pages are read, how long people stay and where errors occur. The reporting is aggregated: it tells us that a page is popular or slow, not who you are. We use the results to fix problems and to improve the structure of the site.

Marketing (advertising) cookies

These record that you arrived from a particular campaign or advertisement, help avoid showing you the same message repeatedly, and measure whether a campaign led to a sign-up. They may be read by advertising partners on other websites. They are only set with your explicit consent.

Session cookies exist only while your browser window is open and are erased automatically when you close it. Persistent cookies remain active until they expire or you manually remove them; on this site they persist anywhere from several days to approximately twenty-four months based on their function. You can always review the exact expiration time for any specific cookie in your browser's data storage options.

We retain documentation of your consent preferences for a set timeframe to prevent the banner from appearing on every page visit; beyond that interval we will request your choices anew.

Certain cookies originate from external partners working in our capacity, such as analytics vendors, network distribution services, security specialists or ad performance trackers. Such partners may access their own cookies when you browse other websites utilizing their same platforms. We cannot determine the substance of cookies from outside sources; how they use collected information is dictated by their respective privacy and cookie policies.

When a third-party cookie is not mandatory for operation, it is only deployed once you have approved it via the cookie notification. Should you request the roster of present vendors, reach out to our support team and we will supply the current information.

Through our banner

Use the cookie banner or the cookie settings link on the site to accept or reject the preference, analytics and marketing categories. Rejecting a category stops new cookies of that type from being written; cookies already stored can be cleared through your browser.

Through your browser

All major browsers allow you to view stored cookies, delete them individually or entirely, block cookies from specific sites, block all third-party cookies, or delete everything automatically when the browser closes. You will normally find these controls under a menu named “Settings”, then “Privacy”, “Privacy and security”, “Site permissions” or “Cookies and site data”. Mobile browsers offer the same options in their settings screens, and mobile operating systems provide separate controls for advertising identifiers.

Private browsing

Opening the site in a private or incognito window means most cookies are discarded when you close that window, though this does not prevent them from being set during your visit.

Preventing mandatory cookies will disable portions of the site's features: you might lose the ability to maintain your login, transmit a field entry or carry out an encrypted operation. Preventing setting-preference cookies means customizations such as preferred language fail to be saved. Preventing statistical or promotional cookies will not impact how the site works - you will simply be excluded from our visitor counts and advertisement effectiveness analysis.

We reassess this policy on a regular basis and modify it when the cookies employed, their underlying systems or relevant legislation evolve. The latest version remains available at this location; significant revisions will be communicated via the site or the cookie notification, and resumed site access following an update indicates you acknowledge the updated policy.

If you have a question about this policy, want details of a specific cookie or wish to exercise a data-protection right, please write to our support team through the contact page. Related documents are listed in the footer of every page, including our Privacy Policy.

Read the Privacy Policy